Issue date: May/June 2008        Topic: Management

Inspired Retail

with John Stanley (John Stanley)
Two keys to a successful garden center business are a unique merchandising approach and a customer service strategy based on a profitable business model. Getting the visual aspects of your business ri...

        Issue date: March/April 2008        Topic: Management

Building Community Grows IGC Sales

Inspired Retail with John Stanley (John Stanley)
...

        Issue date: January/February 2008        Topic: Management

Eco-opportunities for Garden Centers

Inspired Retail! with John Stanley (John Stanley)
Garden centers are positioned to become environmental as well as lifestyle centers. Already, the leading-edge garden centers in the U.K. are identifying this opportunity. Online retailers such as To...

        Issue date: November/December 2007        Topic: Management

Sell the Garden, Not the Plant

Inspired Retail! with John Stanley (John Stanley)
Over the last few years, we have seen the growth of home landscape design, mainly driven by the baby boomers, the do-it-for-me (DIFM) generation that helped build the garden center business during the...

        Issue date: September/October 2007        Topic: Management

Sell on Solutions, Not Price

Inspired Retail! with John Stanley (John Stanley)
People always go for the cheaper price,” I have been told many times by my retail clients. Don’t believe it. A recent shopping expedition to solve a problem put this into true perspective. Our offic...

        Issue date: July/August 2007        Topic: Management

Is Your Outdoor Yard Up to Par?

Inspired Retail! with John Stanley (John Stanley)
Everybody has an opinion about the ever-changing business climate. Last year, business “guru” Tom Peters said, “If you’re doing what you’re doing now in five years, your business will be dead.” More r...

        Issue date: May/June 2007        Topic: Management

IGCs Circa 2026: Where Will You Be?

Inspired Retail! with John Stanley (John Stanley)
In the last few weeks, a number of events have led me to focus on 2026, 19 years into the future. First was the birth of our first grandchild. As we awaited this great event, The Australian, our natio...

        Issue date: March/April 2007        Topic: Management

’Sustainable’ is the Future of Garden Retail

Inspired Retail! with John Stanley (John Stanley)
The world is going green. Consumers are questioning whether we can sustain the way we do things today and preserve the planet for future generations. What started as a movement that seemed out of the...

        Issue date: January/February 2007        Topic: Management

Kids Count!

Inspired Retail! with John Stanley (John Stanley)
Garden centers that draw children have the added benefit of knowing their parents, the ones with the wallets, are coming with them. But providing products and programs for kids brings more than a boos...

        Issue date: November/December 2006        Topic: Management

Know Your Plants and Love ’Em!

Inspired Retail! with John Stanley (John Stanley)
Recently, I decided to upgrade my computer, so I chose a store that had the laptop I wanted and went there with the intention of purchasing the computer. When I met the salesperson, I asked him some...

        Issue date: September/October 2006        Topic: Management

Changing the Way We Sell Plants

Inspired Retail! with John Stanley (John Stanley)
In the last few years, some independent garden centers have seen their marketshare decline. They are having to re-evaluate where to position their businesses in the marketplace to prosper in the futur...

        Issue date: July/August 2006        Topic: Management

Category Comparison Sales per Square Foot

Inspired Retail! with John Stanley (John Stanley)
Average yearly sales for U.S. retailers should come to $340 per square foot. Are you average, or do you exceed this retail benchmarking figure? Do you know how each category is performing in your gard...

        Issue date: May/June 2006        Topic: Management

Retailing with the Times

Inspired Retail! with John Stanley (John Stanley)
Today’s gardening is about fashion. Customers are style-conscious, and they want their gardens to show it. They expect garden centers to give them ways to stay on the cutting edge. Before looking at ...

        Issue date: March/April 2006        Topic: Management

How to Target Your Prime Consumer

Inspired Retail! with John Stanley (John Stanley)
Traditional garden centers around the world attract consumers four to six times a year. At this average, it is difficult to build a regular loyal customer base and grow your business. It’s time to lo...

        Issue date: January/February 2006        Topic: Merchandising

Barrel Displays & Moving Promos

Retail Recipe Sampler from John Stanley (John Stanley)
Barrels of Fun Barrels can create innovative merchandising opportunities. All you need is some imagination. Props required include a minimum of six barrels, support cables, a wooden support base a...

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