Issue date: May/June 2008        Topic: Merchandising

Visual Dynamics

with Linda Cahan (Linda Cahan)
Your image is made up of what customers feel as they experience your garden center. It is, in essence, people’s impressions about your store after they have shopped there.Your job is to educate and in...

        Issue date: March/April 2008        Topic: Merchandising

Buildups Build Interest in What You’re Selling

Visual Dynamics with Linda Cahan (Linda Cahan)
People once thought the world was flat. The belief was, if you sailed too far, you’d fall off the edge of the earth and perish. Flat wasn’t good then and isn’t great now. In order to create interes...

        Issue date: January/February 2008        Topic: Merchandising

Catch their Eye with Collectibles

Visual Dynamics by Linda Cahan (Linda Cahan)
It may be in between planting seasons, but your gift shop is staffed and ready to welcome visitors. What are you offering to entice them into your garden center, other than gorgeous things that get pl...

        Issue date: November/December 2007        Topic: Merchandising

Making the Most of ’No Man’s Land’

Visual Dynamics by Linda Cahan (Linda Cahan)
It’s an aggravating area that defies displays. I call it “no man’s land” - the space above your top shelves or fixtures that rises to the ceiling. If your ceilings are low, this area is usually under ...

        Issue date: September/October 2007        Topic: Merchandising

Slatwall Surprise!

Visual Dynamics by Linda Cahan (Linda Cahan)
Visual Dynamics by Linda Cahan Depending on how it is used, slatwall is the most flexible wall system for garden gifts and accessories. Unfortunately, though, retailers often misuse it and, as a resu...

        Issue date: July/August 2007        Topic: Merchandising

A Makeover to Aspire To

Visual Dynamics by Linda Cahan (Linda Cahan)
We are fascinated by before and after photos. Whether they picture hairstyles, body makeovers, room redos or home renovations, it’s always fun to see how someone takes a challenge and rises to the occ...

        Issue date: May/June 2007        Topic: Merchandising

Trends Give a Nod to Nature

Visual Dynamics by Linda Cahan (Linda Cahan)
Are you considering a face-lift? If your garden center hasn’t been repainted or renovated in five years, it’s probably due for a refreshing. It pays to go into this potentially stressful task armed ...

        Issue date: March/April 2007        Topic: Merchandising

Signs that Define Your Image

Visual Dynamics by Linda Cahan (Linda Cahan)
Your merchandise is marvelous, the displays are perfection, the fixtures are fabulous and yet, for some reason, some sections in your garden center just aren’t happening. Look around at the signs that...

        Issue date: January/February 2007        Topic: Merchandising

Spring Displays that say ’Fresh!’

Visual Dynamics by Linda Cahan (Linda Cahan)
Before you know it, Easter will be here. Then, it’s a straight shot to Mother’s Day (which, according to many mothers, should be every day of the year). While your floral and green goods do a bang-up ...

        Issue date: November/December 2006        Topic: Merchandising

Excitement All the Way Up!

Visual Dynamics by Linda Cahan (Linda Cahan)
Interior walls do more than hold up the roof. The walls of your garden center are equivalent to the windows of an on-the-street shop. Each one tells customers exactly what your store is and what your ...

        Issue date: September/October 2006        Topic: Merchandising

Holiday Trimmings

Visual Dynamics by Linda Cahan (Linda Cahan)
The best displays take effort but are always well worth it. A great window or indoor display, especially during the holidays, pays back every minute of preparation and installation time with sales. A...

        Issue date: July/August 2006        Topic: Merchandising

Pulling it All Together

Visual Dynamics by Linda Cahan (Linda Cahan)
When customers enter your store, they expect to be inspired to buy. Your job is to meet their expectations and more. The “more” part is teaching or training them to shop right. Your displays should sh...

        Issue date: May/June 2006        Topic: Merchandising

Focus on Focal Walls

Visual Dynamics by Linda Cahan (Linda Cahan)
When you walk into a store, what are the first five things you see? In most stores, a focal wall is consistently listed in the top five. A focal wall is most often at the end of a merchandising sigh...

        Issue date: March/April 2006        Topic: Merchandising

Five Deadly Display Mistakes to Avoid

Visual Dynamics by Linda Cahan (Linda Cahan)
There’s nothing like the word “deadly” to attract attention. While your retail business won’t die by committing these costly display mistakes, your sales will suffer. Watch out for these five visual m...

        Issue date: January/February 2006        Topic: Merchandising

What’s New by You?

Visual Dynamics by Linda Cahan (Linda Cahan)
Thanks to the media, we have become junkies for anything new, exciting or different. Our customers are our neighbors, friends and part of the community, and they are bombarded every day with new infor...

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