Issue date: January/February 2007        Topic: Water Garden Retailing

Instant Attraction

(Paula Biles)
Today’s do-it-for-me homeowners want personalized sanctuaries where they can relax and savor the few hours they aren’t working. The good news is, as soon as spring fever strikes, they will come to you...

        Issue date: November/December 2006        Topic: Water Garden Retailing

Good Things in Groups

(Paula Biles)
The Three Musketeers, The Beatles, the Seven Wonders of the World ... you get the idea. Sometimes being alone isn’t nearly as effective or memorable as belonging to a group. There’s considerable syner...

        Issue date: September/October 2006        Topic: Merchandising

Display Ponds

(Paula Biles)
In today’s hectic world, people are looking for personal balance combined with calming ties to nature. Consumers are shaping the moods and emotional climates of their homes and gardens to fit their pe...

        Issue date: July/August 2006        Topic: Water Garden Retailing

Handling Hardgoods

(Paula Biles)
Garden centers are wonderful, relaxing places to visit, filled with beautiful plants and brimming with ideas for backyard landscapes. Now enter the world of water garden hardgoods, made up of myster...

        Issue date: May/June 2006        Topic: Merchandising

Sensory Appeal

(Paula Biles)
You’ve read countless articles about creating visual displays that appeal to the sense of sight. Now it’s time to expand your thinking and tackle your displays from a different perspective - appealing...

        Issue date: March/April 2006        Topic: Water Garden Retailing

Aquatics

Before you buy (Paula Biles)
There are many options to consider when deciding what, where, when and how to buy the aquatic plants you sell each season. Those options largely depend on the tastes of your customers and the capabili...

        Issue date: January/February 2006        Topic: Water Garden Retailing

Container Gardens

(Paula Biles)
Let’s face it, for some gardeners, owning a pond isn’t their cup of tea. Ponds have little appeal for folks who don’t like to get dirty, who expect to move, who are afraid to commit to a big hole in t...

        Issue date: November/December 2005        Topic: Water Garden Retailing

Sell On during the Off Season

(Paula Biles)
Life can be challenging in the specialty retail business. That’s especially true in a niche such as water gardening, a highly seasonal and smaller segment of the retail garden market. From USDA Zones ...

        Issue date: September/October 2005        Topic: Water Garden Retailing

Sell It With Signage

(Paula Biles)
Signs - both with and without words - can make or break a store. They are essential tools for directing and educating your customers, and also serve as a silent sales force. They are indispensable for...

1 - 9 of 9, total 1 page(s)