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Articles by author "Steve & Suz Trusty":

        Issue date: May/June 2008        Topic: Water Garden Retailing

Campbell’s Changes with the Times

(Steve & Suz Trusty)
Campbell’s Nurseries and Garden Centers is ready to assist customers at any level with any water gardening project - large or small. As interest in water gardening has evolved over the last few years,...

        Issue date: May/June 2008        Topic: Merchandising

What Price is Right?

Success Strategies for Selling Outdoor Living (Steve & Suz Trusty)
How low - and high - can you go? What aspects of the multifaceted lifestyle and gifts category should you consider when determining the right price point to fit consumers in your target demographic? A...

        Issue date: May/June 2008        Topic: Trends

What Price is Right?

Success Strategies for Selling Outdoor Living (Steve & Suz Trusty)
How low - and high - can you go? What aspects of the multifaceted lifestyle and gifts category should you consider when determining the right price point to fit consumers in your target demographic? A...

        Issue date: May/June 2008        Topic: TrendSetters

Mom & Pop

Phil’s Nursery Takes from the Best (Steve & Suz Trusty)
Operating family businesses has been a way of life for Phil and Donna Stephens, Owners of Phil’s Lawn Landscaping & Nursery in Denison, IA. They once owned a hair salon, and both cut hair. When their ...

        Issue date: March/April 2008        Topic: Water Garden Retailing

Ulbrich’s Shows the Way

(Steve & Suz Trusty)
What captures the spirit of excitement better than a kid in a candy store? For the water gardening enthusiast, it’s a visit to The Water Garden Gallery at Ulbrich’s Garden Center in Alden, NY. Just as...

        Issue date: March/April 2008        Topic: Merchandising

Cutting through the Clutter for Focused Appeal

(Steve & Suz Trusty)
Merchandising to maximize appeal becomes even more important with garden gift and decor items. Generally, products in this category are items your customers want rather than need. Shoppers are not in ...

        Issue date: March/April 2008        Topic: Trends

Cutting through the Clutter for Focused Appeal

(Steve & Suz Trusty)
Merchandising to maximize appeal becomes even more important with garden gift and decor items. Generally, products in this category are items your customers want rather than need. Shoppers are not in ...

        Issue date: March/April 2008        Topic: TrendSetters

Mom & Pop

The heart and soul of our industry (Steve & Suz Trusty)
Maybe it’s the plants flourishing within the retaining wall bordering busy La Cholla Boulevard, or the wide entrance that offers a glimpse of the treasures within. Whatever it is, at some point, passe...

        Issue date: January/February 2008        Topic: Water Garden Retailing

Eco-Friendly Water Gardening

(Steve & Suz Trusty)
The sight and sound of flowing water at Milberger’s Landscaping and Nursery greets every car pulling through the gate, an introduction to the many ecological lessons to be learned at this San Antonio,...

        Issue date: January/February 2008        Topic: TrendSetters

Mom & Pop

Southern Roots (Steve & Suz Trusty)
An extensive plant display bordered by a dynamic strip of landscaping plants the seeds of possibilities for those traveling busy Belmont-Mt. Holly Road. Belmont, just five miles outside of Charlotte, ...

        Issue date: January/February 2008        Topic: Merchandising

Working with Local Artists

(Steve & Suz Trusty)
Many gardens are a work of art, a celebration of natural beauty. With today’s focus on outdoor rooms as places to relax, reflect and entertain, the melding of nature’s art and man’s art is a logical e...

        Issue date: January/February 2008        Topic: Trends

Working with Local Artists

(Steve & Suz Trusty)
Many gardens are a work of art, a celebration of natural beauty. With today’s focus on outdoor rooms as places to relax, reflect and entertain, the melding of nature’s art and man’s art is a logical e...

        Issue date: November/December 2007        Topic: Water Garden Retailing

Selling the Vision

(Steve & Suz Trusty)
Shoppers are into the experience that is John Shelley’s Garden Center & Nursery before they even get out of their cars. Clusters of landscape settings bordering the parking area set the tone at this F...

        Issue date: November/December 2007        Topic: Merchandising

What’s Hot! Now

IGCs check in with the biggest movers (Steve & Suz Trusty)
Trends in outdoor living and garden decor change all the time. Tracking what’s hot, and taking the appropriate steps to stay not only on the cutting edge but a step or two ahead of the crowd, are key ...

        Issue date: November/December 2007        Topic: Trends

What’s Hot! Now

IGCs check in with the biggest movers (Steve & Suz Trusty)
Trends in outdoor living and garden decor change all the time. Tracking what’s hot, and taking the appropriate steps to stay not only on the cutting edge but a step or two ahead of the crowd, are key ...

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